Marketing Education is the instructional program designed to prepare individuals for the major occupational areas within marketing and management (Gordon, 2008). Marketing, simply defined, is the selling of ideas, products and services of all kinds to identified and qualified markets.
Since Business Administration is the number one declared major of college freshmen [Source: The American Freshman: National Norms for Fall 2008, Cooperative Institution Resource Program, (UCLA, 2008)] and it accounts for 39% of all US jobs, including the largest number of career positions annually [Source: US Bureau of Labor Statistics. (2010, May 14)], it is imperative that students in Wisconsin’s high schools have access to Marketing Education programs. These programs must evolve and create new opportunities for the success of their students, schools and communities.
Marketing includes channel management, recruiting, image building, promoting, marketing information management, market planning, product service management, selling and training, financing, and communicating. Marketing is a process that can be adapted to virtually every economic, social, or public activity and is an essential ingredient in making our free enterprise system work (DECA Inc., 1992).
Marketing Education embodies competency-based instruction, the project-based method, portfolio assessment and cooperative learning. Instruction for marketing education is a combination of hard and soft skills (Gordon, 2008) where students learn occupational skills that are transferable to many careers as well as technical college and university degrees.
What's New in Marketing, Management, and Entrepreneurship Education
Marketing education curriculum has been in motion since the national standards launched in 2007. In order to maintain strong, rigorous marketing programs in our schools, here are resources for classroom teachers:
Celebrate National Entrepreneurship Week by experiencing all of the 2013 Young Entrepreneur of the Year Champion and Finalists videos. These videos illustrate outstanding examples of Wisconsin entrepeneurs at the elementary, middle, and high school levels.
This We Believe Statement...This document is a collaborative reflection of the current priorities in business, marketing, and information technology—imperative to education for today’s youth. In Wisconsin, Business and Information Technology and Marketing are two distinct content areas. Therefore, there are two separate sections that address the uniqueness of each content. Finally, the last section showcases the overlap and collaborative aspects of both areas that make them truly interdependent. The intent of this document is for practitioners to evaluate current programs and shape the future of these programs. The document includes the following sections:
Evaluation of a program provides a basis for identifying strengths and challenges for the program and overall curriculum. Program evaluation is not done for accountability purposes; it is intended as a management and planning tool. Use the Quality Program Standards Self-Evaluation to self-assess your programs strengths and challenges.
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